Generate INcome, not IFcome
Wednesday, November 4, 2009 at 10:02PM One of my esteemed colleagues, Eric Jaquith, gave me this advice. He said, "I like INcome, not IFcome.” It resonated in my mind at the Atlanta Bloggers meetup tonight. As I enjoyed the collaboration and transparency of the attendees, it was crystal clear who had a working business plan in place.
To create income, evaluate what actions are truly helping you reach your goals. Focus on the bottom line and which resources are referring profitable leads. Measuring your daily activities and the results or losses generated is a critical component of your continued success.
There are some causes that I choose to support like the American Cancer Society, because the return on investment is more than a financial gain. It is important to pay-it-forward. This doesn't mean that you allow people to take advantage of your kindness, time and the expertise that you provide. Be aware of your activities that produce more income and less ifcome.
EricJaquith, ROI 
Reader Comments (4)
Jenny... I really appreciated your blog today. Income ... not ifcome! Awesome!!!! I'm going to take a harder look at my vague business plan. LOL!
Glad you enjoyed it, Alexis. I evaluate my business plan at least once every quarter to make sure that I'm on track.
I agree more income and pay it forward, the key word is pay. Return on investment or influence is key.
Nice work Jenny
Doug, you are always paying-it-forward and I know that you will land a consulting opportunity soon!