Coca-Cola Racing Invites You To A Twitter Viewing Party

Social media brings fans together. It makes events more rewarding for those who are in attendance or watching at home. Since I am not at Daytona International Speedway, this weekend I’m watching the Coke Zero 400 at a NASCAR Hall of Fame viewing party in Charlotte, NC. My friends at Coca-Cola Racing are inviting all NASCAR fans to join in the fun by throwing our own viewing parties to see how real NASCAR fans watch a race.

Before and during the race tomorrow, tweet @CocaColaRacing live videos and photos of your #NASCAR viewing party using the #MYCOKERACE hashtag. Coca-Cola Racing is giving away a special race day prize pack to one of my followers which may include: a Coca-Cola branded Grandstands Cooler, a Coca-Cola branded Recycling Koozie to keep your drink chilled, and a Coca-Cola Racing cap!

In order to be considered for this giveaway, follow these steps:
1.  Follow @CocaColaRacing on Twitter: http://twitter.com/cocacolaracing.

2.  Tweet a photo of you watching the #CokeZero400 #NASCAR race with the hashtag #MYCOKERACE.

Make it a race day to remember!

Update on Wednesday, July 25, 2012 at 6:40PM by Jenny DeVaughn

Watching the Daytona 500 at the NASCAR Hall of Fame had a lot of benefits. For less than the cost of parking at a race, you get a comfy seat, air conditioning, food/drinks at decent prices, a 60 foot screen, no commercials, one free iRacing simulator ride, and a scanner. Plus, you are surrounded by other NASCAR fans too.

The Coke Zero 400 proved to be an exciting race too. You can always follow Coca-Cola Racing on Twitter at https://twitter.com/cocacolaracing. One disclaimer: the prize was provided and may be shipped to the winner by Coca-Cola, but Coca-Cola is not a sponsor, administrator, or involved in any other way with this giveaway. All opinions expressed in the post are my own and not those of The Coca-Cola Company.

The Coca-Cola Company's New Social Media Principles

In this video, Adam Brown, of The Coca-Cola Company, shares some insights regarding their new social media policy, known internally as their "Online Social Media Principles". All Coca-Cola associates who wish to represent Coca-Cola, must complete a company social media certification program.

If you would like to review Coca-Cola's new social media policy, you may download the pdf here: http://bit.ly/ccsmpolicy. Thank you to Digital Buzz for breaking this story.